Fabergé was acquired by Pallinghurst Resources in 2007. They set about an ambitious programme of restoration to reposition the brand at the pinnacle of luxury. The agency worked with Fabergé to create a definitive new corporate identity. Following extensive research and consultation, the new logotype was subtly crafted to appear timelessly elegant, whilst the reverse of stationery and print materials reveals a more playful use of traditional Guilloché patterns extensively used by Peter Carl Fabergé. The Agency was also commissioned to create a series of HyperMacro™ photography and films for the brand’s first High Jewellery collection in over 90 years.